You’ve spent months (maybe years) building the perfect product, now it’s time to show it off. But here’s the truth: your product launch isn’t just about pressing “publish” and hoping for buzz.
It’s about crafting an experience that makes people stop scrolling, lean in, and say, “Wait, what is that?”
That’s what JigSpace does. We help teams do exactly that, with interactive 3D and AR that doesn’t just explain your product, it shows it. And today, we’re sharing our top 5 product launch ideas that bring energy, clarity, and wow to your big moment.
Whether you're working on a brand launch strategy or looking for fresh product unveiling ideas, here is what we’ve learned from working with some of the world’s leading brands and startups to turn heads and get people talking about your product and brand.
1. Kick Off With an Interactive Virtual Launch (That Doesn’t Feel Like a Zoom Call)
Livestreams are commonplace now, so we have to find ways to make them different than the other hundred they had this week. So what if your virtual launch felt more like a digital playground than a PowerPoint presentation?
- Use interactive 3D models to let people explore your product - rotate it, zoom in, peek inside.
- Add augmented reality (AR) so they can see your product in their own space.
- Layer in voiceovers, videos, or hotspots to tell the story as they explore.
Need inspiration? This is what we do at JigSpace. We help brands turn their launches into immersive moments that audiences remember.
Try it for yourself: augmented reality for marketing
2. Give Influencers a Tool, Not Just a Product
Here’s the thing: influencers don’t just want a shiny box. They want a moment their audience will love. So what if you sent them an interactive 3D experience instead?
- Give them a Jig that shows off your product’s unique features.
- Let them demo the product in AR for unboxing-with-a-twist.
- They can share something way more exciting than a static image or video.
It’s the kind of product launch strategy that makes them look good and makes your product shine.
👀 Wait, what’s a “Jig”?
"A Jig is an interactive 3D or augmented reality (AR) presentation made with JigSpace. Think of it as a mini-experience your audience can explore - rotate, zoom, dive into - all to better understand your product. Jigs are used for product demos, training, marketing, and more. They’re fast to build, easy to share, and super memorable."
3. Turn Pre-Orders Into an Experience (Not Just a Button)
Pre-orders are powerful. But if it’s just a button and a “coming soon” email, you’re missing out.
Make your brand launch ideas interactive:
- Build anticipation with product teasers in AR.
- Let customers explore the product’s features before they buy.
- Drop limited-time 3D explainer Jigs that reveal a new feature each week.
Interactive = emotional = memorable.
Want to show what’s inside your product before it’s even launched? Check out our augmented reality for product collateral.
4. Let People Try Before They Buy - With Augmented Reality
You wouldn’t buy shoes without seeing them first. So why expect your customers to commit without getting a feel for your product?
- Use AR to let them place the product in their environment.
- Add annotations and callouts to highlight key features.
- Make it interactive, let them open doors, rotate parts, and click into details.
It’s like handing them the product, without shipping anything. Win-win!
See how it works in augmented reality for sales or product training.
5. Tell the Story Behind the Product (Not Just the Specs)
Great launches are not simply informational - they're emotional. They tell you a solid story.
So instead of only talking about features, show the journey:
- Share a timeline Jig that highlights your team's process.
- Reveal the problems it solves with interactive use-case demos.
- Include customer voices, behind-the-scenes design moments, and your “why.”
Remember: people don’t buy products. They buy stories, values, and visions. Make yours shine.
Bonus: Our customers use Jigs to nail investor presentations and storytelling moments. Curious? Check out: Using AR for investor pitches.
So, What Makes a Great Product Launch?
It’s simple. A great launch isn’t loud - it’s interactive. It lets people experience the product, not just hear about it. And that’s where we come in.
We help brands turn complex ideas into scroll-stopping, jaw-dropping, “I-get-it-now” moments. Whether you’re planning your first launch or reinventing the way your brand tells stories, we give you a way to show, not tell.
Because the best new product launch ideas? They’re the ones people remember.
Want to see how a Jig can elevate your next launch? Book a demo and let’s bring your vision to life.
