How Evapco Saved Over $500,000 and Transformed Trade Shows with AR

How Evapco Saved Over $500,000 and Transformed Trade Shows with AR

A Case Study by JigSpace and Evapco

Company Overview

Evapco, Inc.
Headquarters: Taneytown, MD

Evapco is the global innovator in heat transfer solutions for the Commercial HVAC, Industrial Refrigeration, Power and Industrial Process markets. Evapco pledges to make everyday life easier, more comfortable, more reliable and more sustainable for people everywhere.

The Partnership

To modernize its sales approach, reduce operational costs, and better communicate complex product value, Evapco partnered with JigSpace to integrate augmented reality into their go-to-market strategy. By digitizing their product demonstrations at trade shows and in-house training, they have continued to unlock new ways to sell, train, and grow.

“This wasn't about just cutting costs; it was about future-proofing how Evapco sells. AR lets us scale our message, elevate product perception, and engage new markets in a way that’s never been possible before.”

— Troy J. Reineck, Business Development Manager, EVAPCO, Inc.

A HVAC trade show attendee views Evapco Jigs on Apple Vision Pro
A HVAC trade show attendee views Evapco Jigs on Apple Vision Pro

The Impact

Cost savings

Included
$500,000+ saved by eliminating equipment, shipping, storage and display costs.
Included
Reduced wear-and-tear and risk of damage to assets in transit and eliminated redundant logistics and storage planning.

Improved sales experience

Included
Faster product comprehension and stakeholder alignment - even in technically complex, high-stakes sales cycles.
Included
Accelerated product comprehension for engineers, owners and contractors.
Included
Global reach without global travel, enabling more sales conversations, more often.

The challenge? Heavy machines, heavier costs

Evapco’s products—large-scale heat rejection equipment and natural refrigerant systems—are highly technical, often weighing tens of thousands of pounds. Showing these products in action poses a significant logistical and financial challenge.

Key Issues

Included
Expensive: Over $200,000 spent per trade show, with approximately $30,000 attributed solely to shipping.
Included
Cumbersome: Heavy product displays were difficult and expensive to transport.
Included
Inefficient: Standard materials like PowerPoints and brochures used in sales failed to convey the scale, complexity, and quality of the products.
Our machines are big and complex, and we used to ship them to trade shows so customers could comprehend their size and function. With JigSpace, we can demonstrate their scale and engineering without the cost or hassle — and still make a huge impact.”

— Troy J. Reineck, Business Development Manager, EVAPCO, Inc.

The solution: unlocking scalable sales with Jigs

Evapco partnered with JigSpace, to transform its sales model using immersive spatial computing experiences, transforming complex product presentations into portable, interactive 3D experiences (called "Jigs"). These are delivered on iPads and iPhones, and Apple Vision Pro.

Evapco eco-ATWB cooler viewed in augmented reality on JigSpace iPad app
Evapco eco-ATWB cooler viewed in augmented reality on JigSpace iPad app

Implemented tactics:

Included
Transformed Evapco’s largest and most complex equipment into Jigs.
Included
Equipped 100+ sales reps with Jigs to provide in-depth product training and subsequently a ‘product demo in their pocket’ to bolster sales materials.
Included
Enabled AR global plant tours when site visits are not feasible.
"JigSpace helps us break it down visually, making them easier for our customers to understand the system flow, and easier to adopt into the market.” - Adam Radford

Adam Radford, North America Sales Director at Evapco said: “VersaSplit, a low charge packaged ammonia system, is a complex and innovative solution for the food & beverage and cold storage warehouse industry. JigSpace helps us break it down visually, making them easier for our customers to understand the system flow, and easier to adopt into the market.”

You can view and interact with a sample of an Evapco Jig below or by scanning the QR code with your phone.

Evapco - Cooling Tower in augmented reality powered by JigSpace

Organizational transformation: redefining how an industry sells

With Jig, Evapco hasn’t just changed its tools, it has transformed its organizational processes: 

  • Shifted to a hybrid trade show model, with a more immersive experience letting our customers get hands-on with more of our products in AR
  • Empowered its global network of reps and partners with consistent, high-impact sales demos

This has now made possible the future strategic vision for sales:

  • Began exploring AR for aftermarket services, replacement part identification, and operator training.
  • Set a strategic path for future-proofing sales and service models across the enterprise.

Key insights

  • $500K+ in cost savings by eliminating the need to build, ship and display heavy equipment at trade shows.
  • Modernized trade show presence, replacing static booths with scalable, immersive AR demos.
  • Expanded reach and consistency with 100+ sales reps equipped with AR tools.
  • Reduced travel and logistics via virtual plant tours and remote customer engagement when in-person is not feasible.
  • Future-ready sales and service with plans to use AR for training, part replacement, and support.
Evapco eco-ATWB cooler viewed in augmented reality on JigSpace Apple Vision Pro app
Evapco eco-ATWB cooler viewed in augmented reality on JigSpace Apple Vision Pro app
James Levin
James Levin
James Levin
Sales Director, JigSpace